What is the Walmart Marketplace:
Walmart.com is the online store for Walmart's brick-and-mortar stores, and in 2009, Walmart launched their Marketplace. The Marketplace serves as the platform for third-part sellers whose products compliment Walmart's brands and pricing model.
The Marketplace now has many sellers with multiple categories and is seen as an effective sales channel for this omnichannel retailer.
Why Sell on Walmart Marketplace:
1. Extend your reach: According to ComScore, Walmart currently has an audience of more than 110 million monthly unique visitors. By leveraging this traffic, you are able to get your store's products in front of an established audience.
2. Take advantage of Walmart's Resources: Walmart has a list of seller programs including Fulfillment Services (WFS), providing fast, reliable fulfillment and shipping services; Sponsored Products, which allows you to drive conversion while shoppers are in a product search mode; Marcus by Goldman Sachs, business bine of credit for eligible marketplace sellers; and sophisticated seller tools including brand portals, enhanced returns, listing quality and shipping templates.
3. Simple Pricing Structure: Walmart Marketplace uses a simple pricing structure and charges no setup or monthly fees, instead it charges a referral fee for each completed purchase. The fee breakdown schedule is category based allowing you to sell within your budget.
What is Walmart Fulfillment Services (WFS)?
WFS allows select Marketplace sellers to focus on sales while Walmart Fulfillment Services takes care of fast shipping, seamless returns, and customer service. The following features are available:
What is a Walmart Drop Shipping Seller (DSV)?
What is a Walmart 3rd Party Seller (3P)?
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